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The majority of Colombian coffee farmers rely heavily on cooperatives to sell their coffees, which unfortunately follows market pricing. The price is influenced by worldwide production, the more coffee is produced by industrialized countries, the lower the price of sell, and while this is overly simplified, there are some other more complex financial mechanics at play. This causes them to overexploit their lands, lowering the production quality and forcing them to switch to unsustainable practices just to make ends meet.
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