Direct Trade was about trading directly to the farmer. Third wave was about creating the best cup of coffee and paving the way for specialty coffees. It is now time to push further and trade great coffees while taking care of the source.
Colombian farmers are struggling for many reasons. Their struggles often coming from a lack of educational resources, a better understanding of trade methods, or innovative farming techniques. We thrive to educate them not only on getting their farms into better shape, but also in innovative thinking. We provide them with technical support, however and whenever we can. We help open their eyes to opportunities they didn't know existed and provide them with a distribution platform that cares for them above all.
For us, it's not about "trade". It's about making everyone in the chain equally equipped to benefit from high quality experiences. From the quality of our lives straight through to the quality of our coffee.