Direct Trade was about trading directly to the farmer, third wave was about getting the best cup of coffee paving the way for specialty coffee. It is now time to push further and trade great coffees while taking care of the source.
Colombian farmers are struggling for many reasons often coming from a lack of education and a better understanding of trade methods or innovative farming techniques. We thrive to educate them not only on getting their farms into better shape, using innovative farming methods or giving them technical support. We also open their eyes to opportunities they didn't know existed and provide them with a distribution platform that cares for them above all.
For us, it's not about "trade", it's about making everyone in the chain equally equipped to benefit from a high quality life to a high quality coffee experience.